How to create a powerful story online

Media Marketing Tips

Since the days of children’s stories like Jack and The Bean Stalk, people have always enjoyed a good tale. However, nothing changes when the children grow up and become adults. We are still fascinated by a range of stories, from the Game of Thrones to The Real Housewives of New Jersey! People just love a great story and things are no different online. The greatest social media campaigns tell captivating, human stories, that keep audiences hooked.

The beginning

The start of a social media story can take weeks or even months to play out through introductory, thought provoking content. This is when you set the scene, build the narrative around the characters and set of on the new journey. At this point it is a good idea to share photos and videos to help visualise things. This will help to get the audience on your side and wanting…

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