How to Design an Effective Display Ad

LookLagoon Blog

Display advertising is a form of online advertising where you pay for your ad to appear on one or more sites across the web. When creating a display ad, it’s important to make it attractive and interesting by introducing elements other than just text.

How to create an eye-catching, effective display ad for your business, brand, product or website:

  1. Keep the amount of text to a minimum. The less people have to read, the better. If you can get your point across in just a few words or by using a catchy phrase, web users will be more likely to read your ad. Too much text can be overwhelming and easily overlooked.
  2. Add a striking visual element to attract attention. Steer away from including solely text and complement your ad copy with an image that will catch the viewer’s eye. Try selecting an image that can be easily cropped to…

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