A company needs to understand its competitors’ relationship with their customers so that it can identify gaps and address them in its own relationship management processes, and incorporate best practices being followed by competitors to gain an upper hand. One of the ways a company can achieve this goal is by optimizing its website to improve the relationship and engagement with customers and visitors to the company’s website.
Company needs to ensure that visitors who come to the company’s website as a result of its reach efforts, should find the website useful, interesting, and compelling enough to decide to purchase from the company. Thus, it needs to not only analyze the behavior of its own customers and visitors, but also analyze measures taken by its competition to engage with their customers.
Here are some of the ways a company can optimize its website:
The existing website needs to…